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Warner Bros. Discovery and the European Broadcasting Union have won the auction for the broadcast rights to the Olympic Games between 2026 and 2032.
Following a competitive tender submitted by the International Olympic Committee (IOC), the pair’s joint bid was successful and will secure the rights to 49 territories.
This includes the Olympic Winter Games in Milan Cortino in 2026, the Olympic Games in LA in 2028, the 2030 Winter Olympics and the Brisbane Olympics in 2032, along with the Youth Olympic Games over a six-year period.
WBD, in its former guise as Discovery, first acquired rights to the Games in 2015 in a €1.5bn deal through subsidiary Eurosports for the period 2018-2024. It then broadcast or sub-licensed those rights across the continent.
The agreement guarantees that the Games will remain free-to-air across Europe, ensuring that each EBU member will receive more than 200 hours of coverage of the Olympics and across TV, streaming, radio, social media and 100 hours of Winter Olympics on websites. In the UK, where the Games are legally required to be shown free-to-air, the BBC has already renewed its contract with WBD and will remain as the local host broadcaster until at least 2032.
More follows.
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