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Family comedy from Saudi Arabia SitarAbout a depressed man who decides to pursue his dreams of becoming a freestyle wrestling champion, it has set a new box office record for a local film at home.
According to distributor Front Row Arabia, the film attracted 159,000 audiences to gross $2.2 million during its first 12 days of release, becoming the highest-grossing local film of all time in the region. -Arab distributor Front Row Filmed and local exhibitor Mewi Cinema.
The distributor said that in its opening weekend, Sitar Got the top spot from James Cameron. Avatar: The Path of Waterthen in its third week of release, surpassed the blockbuster by over 40% at the box office and 32% overall.
Front Row Arabia said strong word-of-mouth meant the film’s title fell just 11 percent in its second weekend, despite widespread thundershowers across the country, which is rare in markets where films typically After the first week of release, it drops rapidly.
The local picture record was previously held by the historical drama. A king was born, To narrate the events of the coming period in the life of The late legendary leader Shah Faisal, who received 151,000 admissions in 2020.
Sitar It is produced by Al Shaimaisi Films, the new production company of the growing content group Telfaz11, and Muvi Studios, the production arm of Muvi Cinemas.
Kuwaiti filmmaker Abdullah Al-Arak directs a cast led by star popular Saudi actor and stand-up comedian Ibrahim Al-Hajjaj, best known for the hit action series. rush And Netflix Six Windows in the Desert.
Al-Hajjaj plays a wannabe freestyle wrestling champion whose dreams come true after a famous wrestling business manager (Abd al-Aziz Al Shahri) and a Pakistani coach (Ibrahim Al Khairullah) take the helpless youngster under their wing. .
The film had its world premiere at the Red Sea International Film Festival in Jeddah in early December before a general release in Saudi later that month.
After a 35-year ban on cinema was lifted at the end of 2017, Saudi Arabia has become the largest and most dynamic box office region in the Middle East and North Africa region. Until now, however, American studio titles have mainly dominated the charts.
“We are very happy to see the historical results. Sitar achieved,” said Ibrahim Al-Khairullah, CEO of Al-Shamisi Films. “It highlights how strong Saudi cinema can be and that there is a huge appetite for Saudi-led stories.”
Faisal Baltivar, CEO of Muvi Studio said that its success Sitar Fulfilled the founding ambitions of the company.
“Our goal is to build trust in Saudi films and attract more Saudi audiences to cinemas, and that’s exactly what happened when our new hit film Sitar made a great debut by dominating the Saudi box office. Avatar 2 And other international films,” he said.
The film examines the popularity of the international freestyle wrestling scene in Saudi Arabia, juxtaposing it with local characters and elements such as shilat, or a soundtrack composed of Saudi folk music.
Front Row CEO Gianluca Chakra said that its success Sitar It is an important moment for local cinema in Saudi Arabia.
“Until now, Saudi cinema has struggled to attract audiences. Sitar The MENA region distribution veteran said it has managed to break the mold by reflecting the true culture of Saudi Arabia, something that Al-Shamisi Films, Telfaz11 and Muvi Studios clearly understand.
“This is an important result that clearly shows that Saudi cinema is more than capable of competing with the biggest blockbusters out there.”
Sitar All set for a theatrical release across the rest of the Gulf on January 19.
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