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And just like that… bike company Peloton has reacted to the infamous Sex and the City scene, with their share prices hitting 52-week lows. Warning: Spoilers.
Warning: This article contains spoilers for Sex and the Cities and Just Like That. you have been warned.
One of television’s most beloved characters – yes, we’re talking sex and the city Mr. Big – Even though Peloton may have met its unfortunate end on a bike, the exercise equipment company has had the last laugh.
The long-awaited sequel to SATC did the unthinkable, killing Carrie Bradshaw’s longtime love interest of a heart attack during a 45-minute session on a stationary peloton bike.
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It was emotional. Carey holds Mr. Big’s hand as his infamous voiceover announces: “And just like that, Big is dead”.
The moment sent shock waves around the world (no exaggeration).
Less than two days after the episode premiered, Peloton shares plummeted. 11 percent, reached a 52-week low of $37.67 on Friday.
Now Peloton has responded to controversy with a parody ad that has revived Mr. Big and matched him with Jess King – the exact same Peloton instructor from the show (sorry Carrie).
Released on Monday morning, Noth reappears in the ad, gazing into King’s eyes while sitting on a couch.
“For new beginnings,” he says, to which she replies: “For new beginnings.”
Then he tells her to start another Peloton session.
“Should we go on a ride?” He says. “Life is not too short.”
while no reference is specifically made to his character, or and just like that In the reboot, the voiceover (performed by actor Ryan Reynolds, no less) is a clear crack at Carrie.
“And just like that,” begins Reynolds. “The world was reminded that regular cycling stimulates and improves your heart, lungs, and circulation. … Cycling strengthens your heart muscles, lowers the resting pulse and lowers blood fat levels. happens. He is alive.”
As expected, the reactions on Twitter have been thick and fast.
The peloton was quick with the response, with the Carry dialing 911 as shared on the comment.
“So it appears that the peloton is telling us that men in their late 60s could be more easily attracted to women in their mid-30s, if they had only trained on the peloton. Sounds plausible. To be true Must,” wrote another.
“I might even fake my death to get out from under Carrie,” shared another.
This isn’t the first time Peloton has reacted to the controversial scenes.
after the first episode of and just like that In what was released on Thursday, Dr Susan Steinbaum, a member of Peloton’s health and wellness advisory council, blamed Mr Big’s death on his “extraordinary lifestyle”.
“Mr. Big lived what many call an extravagant lifestyle – including cocktails, cigars and large steaks – and was at serious risk because he had a previous cardiac event in Season 6,” she said, LA Times,
“These lifestyle choices, and perhaps also his family history, which is often a significant factor, were likely causes of his death. Riding his Peloton bike may have helped his heart failure as well.”
Since the company’s launch in 2014, the stationary luxury exercise bike has earned a cult following among celebrities and influencers. Ellen DeGeneres, Miley Cyrus, Kate Hudson and Lizzo are some of the high-profile fans of the bike.
In Australia, bikes start at $2295 for a standard Peloton bike, with the Bike+ costing up to $4395.
However, reports indicate that the company may be struggling with slow sales CNBC Reporting that Peloton implemented a hiring freeze and declining revenue figures at a company in November of this year.
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