Paramount+ Long-Form Promo Airing On Thanksgiving NFL Telecast Brings Back ‘Key & Peele’ Character Mr. Garvey –

Keegan-Michael Key’s substitute teacher Mr. Garvey, one of the signature characters of the former Comedy Central sketch series Key and peelParamount+ is back at the head of the class to promote it.

The streaming service booked a 60-second spot for the plug during tomorrow’s Thanksgiving Day NFL telecast (watch it above). A promo for Harmony shows Mr. Garvey atop “Paramount Mountain,” mispronouncing every name on an attendance sheet, browsing for students to agree with his offensive malaprops. Instead of human students, most of the speakers (except for NFL player Aaron Donald) are animated characters from Paramount/Nickelodeon shows such as Big net, Blaze and the Monster Machines., Dora the Explorer And Blue’s Clues.


Parent company Paramount Global has used the mountain backdrop as a cornerstone of its “mountains of news, sports and entertainment” advertising for Paramount+ since rebranding from CBS All Access in early 2021. . Paramount+ is in the middle of a big finale. -Sal Subscriber Push, which will be boosted in December. Top Gun: The Wanderer makes its streaming debut. The service had 46 million global users as of September 30, and was boosted by its premiere. Tulsa King NFL Football, as well, said last week that the combination led to a record number of single-day subscription additions.

Another strategic move that appears to be a tailwind for Paramount+ is the decision earlier this year to make Showtime’s streaming service available as an opt-in to the Paramount+ app. Previously, the two services were kept separate, though they were bundled together as a single price package in 2021.

Tomorrow’s CBS game is one of three NFL contests on the schedule, including the Buffalo Bills against the Detroit Lions. It’s a promising matchup, if the network’s late-afternoon draw wasn’t enough last year, when nearly 38 million viewers watched the Dallas Cowboys and Las Vegas Raiders. Paramount+ streams NFL games and other CBS programming live, part of the CBS All Access offering that continues to draw subscribers.

Key and peel It ran for five seasons, leaving the air in 2015.


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