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Two months after the NFL’s first game aired on Amazon Prime, the league is said to be in advanced talks with YouTube for its franchise rights. Sunday ticket package that allows fans to watch almost all games broadcast on Sundays. The Wall Street Journal ReportsThe deal could be finalized as soon as tomorrow after the EDNFL owners’ meeting, which votes on such contracts.
Amazon reported $1 billion for Thursday night sports earlier this year. DirecTV currently pays $1.5 billion a year for the rights. Sunday ticketAccording to the WSJ. Any new deal would certainly be high given the league’s ongoing popularity.
While Amazon’s deal was made for the rights to the league’s lesser Thursday night games, the deal will be for what is arguably the league’s most important day. This is definitely the day when there are the most games on offer.
Last year, Apple was seen as a potential front-runner to acquire the digital rights to the NFL Sunday Ticket.
Under the decade-long rights renewal that ends in 2021, each media partner will seek to integrate as much streaming as possible with exclusive streaming plans on ESPN+, Paramount+ and Peacock. Still, the idea of weekly time slots being available only online — especially among the large number of “out-of-home” sites like bars and restaurants that want to offer games — has drawn considerable scrutiny. How fans will be guided from linear to streaming. .
“These new platforms,” NFL commissioner Roger Goodell told CNBC during a visit to Allen & Co.’s conference in Sun Valley, “give us the ability to innovate beyond where we are today, and greatly enhance the experience for consumers. Make it better.”
Dede Hayes contributed to this report.
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