Impact Films Sets India Release For ‘The Whale’, ‘Triangle Of Sadness’ –

special: Mumbai-based Impact Films is planning a theatrical release in India for the Brendan Fraser starrer. The wheelCannes Palme d’Or winner The Triangle of Sadness and winner of Cannes Best Actor The brokerBuoyed by his recent success with the indie global breakout hit Everything everywhere at once.

The company is releasing Darren Aronofsky. The wheel on December 30, three weeks after its release in the US by A24. Ruben Ostlunds The Triangle of Sadness It is slated for release in January 2023, around the same time the Oscar nominations are announced. Hirokazu Kore-eda’s The broker Following its US release via Neon on December 26th, it will be out in theaters around the same time.


Ashwini Sharma, founder of Impact Films, says that she got the confidence to take these films to theatres. Everything everywhere at once Six months after its US release, despite being released in September, it clicked with Indian audiences and grossed over $200,000.

“People had already seen the film through pirated copies, but they came back to watch it in theaters because it was a big screen experience,” says Sharma, who is the director of the ongoing International Film Festival of India (IFFI) and its are participating in the industry platform of Film market. “They loved this concept of action in conjunction with the multiverse, which is something they’d seen in the Marvel movies, but not in an indie movie.”

India has always been a notoriously difficult market for independent and foreign-language films, with even Hollywood films only accounting for a 10-15% market share. This situation has worsened during the pandemic, when Indian audiences began to expect more films to pop up on streaming platforms, and were more selective about what they got out the front door. Will go out to see.

Even vernacular films are not getting the smoothest of rides in India after waves of cinema closures during the pandemic. Despite the huge success of a few Telugu-language blockbusters RRRmany releases are struggling to bring audiences back to theaters.


But Sharma is a believer, despite what he describes as a steep learning curve and some less-than-successful experiences. Earlier a producer, Sharma started Impact Films in 2017 as there were very few global cinema titles releasing theatrically in India. Historically, there have been only a handful of buyers, including exhibitors PVR and Multivision Multimedia, and many independent and award-winning foreign films have flown through the space.

The company began by releasing Australian psychological horror. Berlin syndromeOscar-winning Chilean drama directed by Kate Shortland A wonderful woman, but neither was able to book many screens or pull in a large audience. “We didn’t get a good response, though we later managed to sell the streaming platforms and get back some of our investment,” says Sharma.

The company had its first success with Bong Joon Ho Parasiticwhich it released on 65 screens in late January 2020, and after the film won multiple awards at the Oscars, managed to expand to 100 screens in 25 cities in its second week. ParasiticThe theatrical run was put on hold when the first wave of the pandemic closed India’s cinemas, but Sharma decided to plow on.

“We acquired several titles during the pandemic, when no one else was buying, so we had this opportunity because the big players were inactive,” explains Sharma. During this period, the company bought films including American sci-fi rom-coms. Palm Springsof Thomas Winterburgh Another roundby Asghar Farhadi A hero And Parallel mothersDirected by Pedro Almodovar.


“We decided to mix between commercial US indie films and more art house titles,” explains Sharma. “On the art house side, what resonates is a strong, emotional story that audiences can relate to.” are – common man, family-oriented, children’s or mother-daughter type stories.”

Sharma admits that it’s not a fail-safe formula. The company did not get a good response A hero, Parallel mothers Or surprisingly, Nadine Labaki’s Capernaumwhich grossed an astonishing $60 million in China. But Sharma says he learned the hard way about theatrical releases — which cities to release in and where to spend the digital marketing budget — and also had some success with TVOD releases on platforms like BookMyShow.

It also offset losses by selling SVOD platforms. Parasitic, realized that they could introduce these films to a larger audience by dubbing them into the main Indian languages ​​- Hindi, Tamil and Telugu. While Impact’s theatrical release is in the original language with subtitles, so reaching a more upscale, urban audience, SVOD releases are reaching a much wider demographic through dubbed versions of these films.

Sharma explains, “We are trying to develop a hybrid model – taking the synergy of the two mediums, see whatever buzz we can generate in theaters first, and then dub for VOD and maximize the films. Make it accessible to a larger Indian audience,” explains Sharma. “We’ve seen a growing culture of more people watching these films on VOD, especially content that resonates with Indian culture, like Iranian films.”

Sharma is now planning digital releases dubbed in different languages ​​for several upcoming films – split between arthouse titles such as Iranian dramas. No bears. And Layla’s brothers and by Japanese director Koji Fukada love of lifeand more commercial Korean genre films, including Secret Assignment 2: International and Choi Jae-hon’s Killer. Some of these titles may also receive a short theatrical release.


So far, SVOD buyers have included Netflix, Amazon Prime Video, Zee5 and MUBI, although Sharma acknowledges that streamers have reduced their acquisition budgets in recent months. He says that sometimes these platforms are more interested if a film has a theatrical release, sometimes they prefer a digital premiere, but the most important factor is timing – they stream the film at the same time. Want when it is getting international awards and festival buzz. .

Similarly, Sharma works with Indian festivals to coincide with Indian releases. Currently three of his upcoming films are being screened at IFFI. The wheel, The Triangle of Sadness And No bears.. For their three upcoming theatrical releases, a lot also depends on the buzz surrounding the upcoming awards season. The broker There is no Japanese submission for the Best International Feature category, for example, but he expects a big boost if Song Kang-ho, who won Best Actor at Cannes, also gets an Oscar nomination. can

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