Fox, NBCUniversal, Paramount, TelevisaUnivision & Warner Bros Discovery Put More Pressure On Nielsen, Teaming With VAB And OpenAP – KristenBellTattoos.com

Media ratings collective OpenAP, national programmers Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Together with Discovery and the Video Advertising Bureau, a joint committee has been formed to advance the replacement of the Nielsen numbers.

In an announcement, the committee said the goal is to “enable multiple currencies with the primary focus of creating a measurement certification process to establish the adequacy of emerging cross-platform measurement solutions before 2024.” can go.”

The new body said it has begun to use collective efforts and progress among its members to develop measurement certification standards, which will be formally and formally announced on March 1. On April 25, it will host an event to share progress. Designed to accelerate the advance preparation of multi-currency futures and measurement partners.

CEOs Jeff Shell, Bob Buckish, Wade Davis and David Zaslaw said in a joint statement that their collaboration will drive things forward. “The sustainability of the premium video advertising model depends on an ecosystem for measurement that transparently, independently, comprehensively and accurately reflects the way all people experience premium video content today across multiple screens, connections and devices. use,” he said. “By coming together to establish this JIC, we can collaborate and accelerate efforts to implement a new multi-currency future that will foster greater competition, inclusion and innovation, and ultimately better value for advertisers, agencies and consumers. will serve better.”

The initiative comes after a few years in the trenches of particularly long-filled TV measurement, as Nielsen finds itself under increased scrutiny from networks and advertisers alike. In 2021, in the wake of revelations that the company had miscalculated both linear and streaming numbers, the Media Ratings Council, an independent watchdog, revoked its approval of Nielsen’s practices. On the business front, the company has also faced an increasing number of viable competitors, though it remains the dominant player in terms of market share.

Rating methods have become more important than they have always been in an environment of dramatic shrinking of TV bundles. According to recent estimates from Lichtman Research Group, 66% of TV households in the US have some type of pay-TV package (meaning cable, satellite, telecom or virtual MVPD), up from 79% in 2017. is less than percent. This shortfall has added to the growing pressure. At Nielsen, though, the firm maintains that it’s increasing its investment in new tools to make it viable in the streaming era. Nelson One, a long-awaited solution, will officially launch later this month.