Ex-Endemol Shine, Discovery & Nippon TV Execs Launch Empire Of Arkadia –

Arthur Baskins Fotini Paraskakis Shig

A trio of senior international executives are taking their new Asia content-focused company to Mipcom Cannes.

Former Endemol Shine International and Fremantle boss Fotini Paraskax, former Discovery Asia Pacific and EMEA president Arthur Bastings and Japanese media exec Shigeru ‘Cindy’ Chino have joined forces to form Empire of Arcadia (EOA).


The privately-owned venture aims to bring Asian-inspired scripted and unscripted content to the international stage, focusing on stories that appeal to young audiences. It will operate in co-development, co-production and distribution, primarily working with creators on content that appeals to Get Z and young adults.

EOA launched with offices in London, Singapore and Tokyo, with bases in Seoul and Los Angeles planned for early 2023. It will debut at Mipcom with a slate of projects in Japan, South Korea, the UK and Europe.

Paraskakis launched the new venture after exiting The Story Lab, where she was Managing Director for four years after serving as Managing Director, Asia for Endemol Shine Group prior to the merger with Banje. Further back, she was Fremantle’s head of content and has more than 30 years’ experience working on formats such as MasterChef. Big Brother, The X Factor, is gifted And idol.

Bastings is known for Discovery’s leading business in Asia and Europe. Most recently he was running a startup accelerator out of Singapore and California. He has also created entertainment franchises for Warner Bros. and MTV.


Chino is best known as the former Associate Managing Director of International Business Development at Japan’s Nippon TV, and has inked deals for formats such as Shark tanks And Block out and script series Mother, Your home is my business! And A woman.

“It’s a great time to start a company focused on content for generations to come,” said Parskax. “It’s a really exciting and transformative time in the content industry, where literally anyone from anywhere has the opportunity to have their stories seen around the world. We’re bringing the best up-and-coming creators and Asian influencers to market. I will bring the most international appeal, fully focused on meeting the demands of Gen Z content, stories that speak to audiences around the world and that will be with us all in the future. will grow

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#ExEndemol #Shine #Discovery #Nippon #Execs #Launch #Empire #Arkadia

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