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Veteran digital media executive Emily Powers is joining Hallmark Media as EVP of Streaming and Digital Platforms. Based in New York, Powers will report to Vonya Lucas, president and CEO of Hallmark Media.
Powers will oversee the strategic direction, day-to-day management, and initiatives of Hallmark Media’s digital platforms, including mobile, website, and e-commerce. Powers will also collaborate across the company to establish the vision, roadmap, and strategy for Hallmark Media’s SVOD service, as well as the relaunch of the company’s future AVOD and existing FAST channels.
“Over the past decade, Emily has built a winning track record of driving revenue through successful digital strategies, and she will play a key role as we continue to grow, develop and grow this area of our business,” said Lucas. And move forward.” “His expertise is particularly important at this stage of our company’s evolution, as the industry shifts towards streaming and digital distribution.”
Powers joins Hallmark Media from Britbox, where she headed the company’s North American business. She previously served as Chief Revenue Officer of BritBox. Powers’ background also includes roles in business development and digital distribution at BBC Studios and NBC Universal.
He began his career as an associate producer at National Geographic TV and Film.
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